Innovation leads to innovation


I don't know if it's because Mad Men is back on TV, but I feel like my brain is getting hooked on advertising campaigns more than ever. I saw this commercial over a week ago, and I am still thinking about it. I have no idea what Arrow Electronics is or what they do, but I am captivated by their ad campaign. The above commercial is their introduction to the "Innovators Club." Their tag line being, five years out. Asking businesses the question: are you being innovative, being future thinking, like many great inventors. It's pretty thought provoking. In addition to their long form, they have several funny 15 second extension commercials as follow ups (below). What about you, what ads are taking hold in your brain?

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