Showing posts with label commercial. Show all posts
Showing posts with label commercial. Show all posts

Innovation leads to innovation

 

I don't know if it's because Mad Men is back on TV, but I feel like my brain is getting hooked on advertising campaigns more than ever. I saw this commercial over a week ago, and I am still thinking about it. I have no idea what Arrow Electronics is or what they do, but I am captivated by their ad campaign. The above commercial is their introduction to the "Innovators Club." Their tag line being, five years out. Asking businesses the question: are you being innovative, being future thinking, like many great inventors. It's pretty thought provoking. In addition to their long form, they have several funny 15 second extension commercials as follow ups (below). What about you, what ads are taking hold in your brain?

Commercials Can Help

So I've been doing a lot of thinking and evaluating of my life lately. At least 2 or 3 times a week I have this mini panic attack about what I'm doing with my life. Am I working at the right job? Am I doing what I really want to be doing? Shouldn't I be doing more with my life at (almost) 30? I'm not sure if I'm questioning the big parts of my life because society makes me feel like I should have it figured out by now, or I'm an overachiever, or I'm just going crazy. I think it's probably a little bit of all three, but sometimes I wish I had a crystal ball to show me the way. 
Then I had a thought. About an ING commercial. Yes, a strange thing to be thinking of in the middle of a breakdown, but this is my life. I can't even begin to think about retirement or investing, but the overall message of this commercial struck a chord with me. You've got to have a plan. Throwing energy or effort blindly at something won't get you anywhere. How can you get where you're going if you don't know where you're going to? 
I can't answer any of my panic attack questions if I don't know what I really want. So I've been spending some time trying to figure that out. I still don't have an exact plan, but keeping this 30 second clip in my head helps me stay focused. Sure, I could complain and whine about how I don't know if what I'm doing is exactly the right thing right now, but thinking on the solution seems to be a much better way to solve the problem. 
Wish me luck as I try to put together a "game plan" for my life. Perhaps by 2013, only 3 weeks away, I will have a clear start to my year. 
And you thought commercials were just to fast forward through.

Bueller...Bueller...Bueller...




Not since this have I laughed so much at a Super Bowl commercial. This was a purposefully leaked ad that will run on Sunday during the big game but it has me smiling from ear to ear right now. 

If you've ever talked movies with me, or sent me an email, you know I have a love for Mr. Ferris Bueller and his amazing day off. Since I was 13 my non-blog email address has had the word Ferris in it. I can't seem to let it go! I can quote the movie line for line, I can tell you fun facts about the filming of the movie, I've owned it on VHS, DVD, and BluRay, and it is my number one, all time favorite movie. 

No truer words were spoken: "Life moves pretty fast. If you don't stop and look around once in awhile, you could miss it."